LOL o’ the Day: A Preemptive Downgrade of Zynga
- Joshua M Brown
- December 13th, 2011
Is Zynga cheap or an accident waiting to happen?
You can’t even buy the stock yet but the analysts at Sterne Agee are wasting no time in telling you not to ahead of the company’s massive IPO (coming Thursday).
John Melloy shot this over to me and I just had to share it, you almost never see something like this…
Ahead of Zynga’s (ZNGA) expected IPO pricing this
week in a range of $8.50-$10.00 per share, we are initiating coverage
with an Underperform rating and target price of $7, based on a healthy
11x EV to EBITDA (2012E) multiple, which is a 30% premium to its
peer group. While we believe in the potential for social games, we
think Zynga’s growth is slowing even faster than what is obvious at
first, its margins are under pressure, and free cash flow has been
declining recently; thus we believe the implied valuation in the IPO is
The Bottom Line. Farmville, the company’s flagship title which
helped generate hyper-growth in the past, has peaked and the other
titles are coming on line at a much slower pace. Cityville, currently
Zynga’s best title in terms of traffic, is tracking, by our estimates, 50%
below Farmville at the same point in its history. Castleville (released
11/15), the new title in the “Ville” series, is averaging DAUs 50%
below Cityville at the same point. The picture with Mafia Wars 2
(released in early October this year) appears quite dismal with DAUs
having already declined to less than 1M from 28M reached 2 weeks
after launch. This also implies, perhaps, that sequels in social gaming
are not a guaranteed success.
Not a pretty take on a company seeking an initial valuation of $9 billion.
Full Disclosure: Nothing on this site should ever be considered to be advice, research or an invitation to buy or sell any securities, please see my Terms & Conditions page for a full disclaimer.blog comments powered by Disqus
The Reformed Broker is a blog about financial markets and the economy. Joshua Brown is a New York City-based investment advisor for high net worth individuals, charitable foundations, retirement plans and corporations... More.