How Would You Save RIMM?
- Joshua M Brown
- March 29th, 2011
Tonight’s Question: If you were the CEO of Research In Motion, what would you do to save the company’s future?
First, some background, then your answer below…
All eyes are on Research In Motion ($RIMM) as it bounces off its 200-day moving average of $55.50 amid disappointment over its prospects in an iPhoned world.
Right now The Street thinks we are over-tableted and that RIM’s Playbook offering will be DOA. In the meantime, Apple is eating into RIM’s bread-and-butter corporate smartphone market with an iPhone available on AT&T, Verizon and soon enough T-Mobile.
RIM’s dual CEO’s sound increasingly erratic when making public pronouncements and everyone is looking at the single-digit Nokia, the vanquished original smartphone king as a cautionary tale for the maker of the Blackberry (or as I call it, the Canadian Calculator).
Fortune just posted this list of four things RIM can do to stay alive:
1. Letter to management: Clarify your strategy
2. Transition smoothly (and quickly) to the QNX operating system
3. Upgrade the BlackBerry hardware, already!
4. Keep pushing security — enterprise users demand it
So if this ship was yours to right, what would you do near-term to get things headed in the right direction? How would you save RIM?
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The Reformed Broker is a blog about financial markets and the economy. Joshua Brown is a New York City-based investment advisor for high net worth individuals, charitable foundations, retirement plans and corporations... More.