Google: Aware of its New Status as Spam Pinata
- Joshua M Brown
- February 14th, 2011
America has spoken:
It loooooooooves Glee and it haaaaaaates spam on a search engine. Recently, spam on search has been a hot topic:
Here’s me demolishing Demand Media, the epitome of Content Farming
Here’s Barry on content farms and how little they offer to the writers
Here’s Mike Arrington saying “Search Still Sucks“
And Google ($GOOG) has built an empire on giving America what it loves and has built a business on “not being evil”. So we know that if pushed it will make the less-evil decision to either curtail or block as much spam content farm garbage as it reasonably can…just a matter of time.
According to a recent filing, Google has become so aware of its new status as a Spam Pinata that it has actually listed it as a Risk Factor!
Now, Google offers a broader warning against “Web spam and content farms” and continues on this more somber note:
“Although English-language web spam in our search results is less than half of what it was five years ago, and web spam in most other languages is even lower than in English, we have nonetheless seen an increase in web spam in recent months. As part of our efforts to combat web spam, we recently launched new indexing technology that makes it harder for spam-like, less useful web content to rank highly. We have also improved our ability to detect hacked websites, which were a major source of web spam in 2010. We face new challenges from low-quality and irrelevant content websites, including ‘content farms,’ which are websites that generate large quantities of low-quality content to help them improve their search rankings. In 2010, we launched two algorithmic changes focused on low-quality websites.”
Clean it up, Googster – let us love you again.
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The Reformed Broker is a blog about financial markets and the economy. Joshua Brown is a New York City-based investment advisor for high net worth individuals, charitable foundations, retirement plans and corporations... More.